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Milk, Eggs, Bread and Pinwheels for Prevention: Price Chopper Fighting Child Abuse and Neglect Pinwheels for Prevention Pin-up Campaign Raises More Than $32,000 Albany, NY—May 20, 2008—This April, an unusual item was popping up on shoppers’ grocery lists: Pinwheels for Prevention pin-ups. In fact, Price Chopper Supermarkets sold 32,484 of them, resulting in a $32,484 donation to Prevent Child Abuse chapters in New York and surrounding states. “The popularity of this campaign is a demonstration of the fast-growing belief that we can prevent, not just intervene in, child abuse and neglect,” said Christine Deyss, executive director of Prevent Child Abuse New York (PCANY). "It all began six years ago when Price Chopper and PCANY partnered to fight child abuse," said Barbara L. Page, Community and Public Relations Manger for Price Chopper. "Today Price Chopper customers and associates are helping in this fight in six states, New York, Massachusetts, Connecticut, Vermont, New Hampshire, and Pennsylvania. Donations through the pinwheel pin ups were up again this year. Price Chopper looks forward to another successful year in 2009." “Price Chopper has been our partner in the fight against child abuse for six years. Their continued commitment to our work has made a tangible difference in our efforts to stop child abuse and neglect before it starts,” said Deyss. Fox 23 News WXXA also joined in the fight, sponsoring the Pinwheels for Prevention Pin-up campaign and running television PSAs during the campaign. Money raised in the campaign will support PCANY’s Parent Helpline, public education, and legislative advocacy. Throughout the entire month of April, which is Child Abuse Prevention Month, Price Chopper’s customers were asked if they would like to purchase a Pinwheel for Prevention pin-up. Every dollar raised goes directly to the Prevent Child Abuse state chapter where it is donated. Pinwheels for Prevention is the signature campaign for Prevent Child Abuse America and its state chapters. The pinwheel has come to symbolize a person’s commitment to truly preventative measures, such as home visitation services, parent education and the overall re-prioritization of our policies, programs and resources to ensure that every child is provided with a healthy, safe and nurturing home and an involved, supportive and caring community. For more information, contact Jennifer Matrazzo at 518-445-1273 |
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| Prevent Child Abuse NY | 33 Elk Street, 2nd Floor | Albany, NY 12207 | | P: 518-445-1273 | 1-800-CHILDREN | F: 518-436-5889 | | |